How can entrepreneurs tell stories about their brands?

I was talking to one of my mentors the other day and she said – “It is all about people. All the marketing and advertising that you want to do, it is never about the product, it is always about the people!” We know that don’t we? But yet, when it comes to “creating awareness”…

How to write characters and subjects for “Icarus” stories?

Characters are subjects or protagonists in a story. You may not always need a character while writing, but you will definitely need a subject. In The Book of Joy, the chapters are dialogues that went on between HH The Dalai Lama and Archbishop Desmond Tutu. They aren’t the characters, but the subject is joy. In…

This story comes back to haunt me all the time.

I was in a get together of close office friends a few years ago. We were a close bunch, had each other’s back at work, and in life. Some of us were more experienced than the rest. We were there with our families. We got talking about some office colleague. To start with, the conversation…

The BEST way of drawing a character map for your characters!

Dearest Reader, I find myself in a difficult situation because it is hard for me to know how you feel about me; you do not speak much, you simply look but very intensely. Line after line informs you of my desires, my fantasies, my goals and my flaws and yet all I get to witness…

You are just right.

You put your head against mine, Suddenly I am grateful for how tall you are, Your forehead sits just right on mine.   Your fingers find me gently, They caress parts of me, I didn’t know existed.   You snuggle into my neck, And I am grateful for the way you fit into me.  …

Infinitely Finite – Us

There is no shame in asking for help There is no shame in asking “silly” questions There is no shame in not knowing what to do all the time. It is shameful though- If you choose to ignore a plea for help, If you laugh at a question to which you clearly think you know…