How can entrepreneurs tell stories about their brands?

I was talking to one of my mentors the other day and she said – “It is all about people. All the marketing and advertising that you want to do, it is never about the product, it is always about the people!” We know that don’t we? But yet, when it comes to “creating awareness”…

Three Content Writers who started from scratch and made it big!

When I started off with content marketing, the first person that came to mind was Joe Pulizzi. I bought his book Epic Content marketing, and most of it is still lying unread. It is probably the writer in me, who’s worried more about the writing, than the marketing. That said, in my journey of content…