Dear Dad.

Butter chicken and naan, That’s what my dad would get me, Every time I excelled at school. Then he would get me books, Any and all, I just had to linger on that shelf. If I looked at a saree too long, He would say “pack it”. I remember I had to choose a third…

How many times should you post on social media to stay relevant?

There is no easy to answer this- How many posts should you do on social media to stay relevant? It’s like this. You are thinking of planting crops, fruits and vegetables on a farm. The farm doesn’t belong to you. You are hoping that people will stop by the farm, admire your farming and maybe…

3 ways to build a writing process that works for you

The writing process has some very distinct phases, though they aren’t always sequential. Every writer has a process that is unique to them. In this post, I am attempting to walk the reader through the different ways of building a writing process. Maybe you already use a mixture of them, and maybe you use only…

5 tips that will help you hire the best content writers

I will get right to it. This has been a major pain point for my business- and I have a series of quick checks to determine if the content writers fit my context or not. The first one is for you. Be clear about why you want the writer. I hire two types of writers….

How can you improve your vocabulary to write better?

My father played this game with me when I was younger.  He got me a journal and labeled the pages from A to Z. Everyday I was to write down new words in it, that I learnt throughout the day. He didn’t tell me to read or anything though. He made it a competition. At…

3 Must Haves to be an Entrepreneur

There are so many ways I want to interpret the must haves for an entrepreneur. It could be hardware or psychological or emotional must haves. So in this piece I will touch upon my experience as a 1st generation entrepreneur and write from my heart. A solid co- founder : I can’t stress this enough….

The FOUR biggest fears that I overcame as an entrepreneur

To do better and to be better, one most consciously has to be aware of what’s working well for them. What are the good parts of what you are doing? It’s because without doubt, there will be a ton of things that you aren’t doing right or doing well. Don’t focus on the NOTs, and…

Three Entrepreneurial Stories fit for all times

Entrepreneurship is often fuelled by passion, sometimes by hardships and other times by a marked desire to leave your dent in the world. Pawan is in charge of delivering newspapers to homes in the society that I live in. It has been 17 years now. Everyday you see him tossing newspapers at your doorstep. Once…

Nelson Mandela to George Floyd – A matter of 8 minutes and 46 seconds

Racism is grounded in the belief that one’s own race is superior. Race is defined as “each of the major divisions of humankind, having distinct physical characteristics”. Black rights matter is doing the rounds these days. In Minneapolis, police forces rounded on peaceful protestors with tear gas. This video is up on Youtube. You see…