What can you learn from B2B and B2C content marketing?

B2B implies that your customers are other businesses. You interact with one person or a team of people who have a say in what the company should be buying. For example- A manpower recruitment firm that supplies contactual labor to organisations. A software company that is selling HR solutions to companies for their payroll and…

How to start featuring on LinkedIn search?

We use LinkedIn for quite a few things. Generating leads for our business or as freelancers. Landing new, better paying jobs. Establishing a personal brand, and such. The first step to doing any of that is to ensure that you show up on the LinkedIn search. How else will people find you! How do you…

7 super easy ways to revamp your LinkedIn profile

We are all quite fluent with posting content on LinkedIn. We are also slowly becoming better at engaging with comments on other people’s content. So what happens when you comment? If people like what you have said, they go to your profile. Your profile is a window into who you are. It should tell them…

3 must haves in my writing toolbox

My last few posts had very concrete ideas. In fact they were conversations that I had with prospects and mentees, which got turned into blogs. But what do you write about when you have to honor your writing commitment and don’t know what to write about. I am going to go to the basics and…

What did I learn after writing 10 blog posts in 4 days?

The last 4 days have been tough. My partner and I are pulling off a writing rally. We each gave the other 10 topics that fits the themes of our respective blogs. There were no other guidelines or rules except that we had to churn out the 10 blog posts in 2 days. Today is…

What has Netflix taught me about creative writing?

Misunderstandings crop up simply because we’ve wished to not worry another. Roger begins doubting his wife Brianna. She was violated by another man, and has most likely birthed the child of the rapist, who Roger loves with a vengeance. Simply because he loves Brianna and loves anything that comes through her. Brianna is paranoid about…