Every pitch starts with the best intentions. You want to make a difference to the client. You want to show that the world runs on content and code. You know that your stellar content producers and creators are the best in the business. Over time as you settle into a routine, content does tend to…
Category: Writers
3 Ways to write Headlines that will definitely get Clicked on
Almost 90% of the people who come across your content will skim through or read the headline. And only a tiny 10% of those will click the headline- and less than 20% of those who click will read through your content. And if you are churning out great content. So is everybody else. But not…
How to write articles that time travel?
I will keep this super simple. All the points are very self explanatory. 1. From your website/ blog page – remove the date. Simple. That means your content will not look older than it has to. You can only read the date on my blog after you’ve clicked on it. It doesn’t show on the…
What do you write about when you don’t know what to write about?
In the midst of writing 3 books, client articles, numerous posts, I sometimes lose track of what it is that I should be writing about for my own profile. I read to replenish all the juice that is flowing out. But there are dry spells. Sometimes they last days, others times weeks. But as a…
5 things that we learnt from ghostwriting for CxOs
My partner and I run a 8 figure content solutions business. Over the last 3 years we have had the privilege to work alongside a multitude of people. Many of them Founders, CxOs, Leaders, Entrepreneurs. What was common in them all was that they believed that content truly had the ability to distinguish them. In…
This Is The Fight Of Our Lives. We Are Going To Win. Whatever It Takes || 3 storytelling lessons from the Marvel Series
I have paid attention to Tony Stark for the last 12 years. I attached myself to the Marvel Cinematic Universe sometime in 2013. But I knew of IronMan since way before that. There was that scene in Endgame, towards the end, when Thanos says “I am inevitable” and clicks his fingers. Nothing happens because Tony…
What can you learn from B2B and B2C content marketing?
B2B implies that your customers are other businesses. You interact with one person or a team of people who have a say in what the company should be buying. For example- A manpower recruitment firm that supplies contactual labor to organisations. A software company that is selling HR solutions to companies for their payroll and…
How to start featuring on LinkedIn search?
We use LinkedIn for quite a few things. Generating leads for our business or as freelancers. Landing new, better paying jobs. Establishing a personal brand, and such. The first step to doing any of that is to ensure that you show up on the LinkedIn search. How else will people find you! How do you…
7 super easy ways to revamp your LinkedIn profile
We are all quite fluent with posting content on LinkedIn. We are also slowly becoming better at engaging with comments on other people’s content. So what happens when you comment? If people like what you have said, they go to your profile. Your profile is a window into who you are. It should tell them…
3 suggestions for aspiring writers- They won’t change the world, but they may change your world
1. Write happy stuff/ Write different kinds of things A lot of my writing from my earlier days had a sadness to it. Every story had something tragic happening and then an even more tragic ending. A close friend pointed this out and said “Why don’t you write happy things? Why are people always dying,…
