One of my clients is a mid-size brand in the management consulting space. A lot of my work is inbound marketing for them. Simply put I do their content for emails, social handles, video scripts, ebooks, blog posts, website content – anything and everything that Hubspot says that an inbound marketing team should be doing. …
Category: Ghostwriting
Three ways to energize your content strategy commitment
Every pitch starts with the best intentions. You want to make a difference to the client. You want to show that the world runs on content and code. You know that your stellar content producers and creators are the best in the business. Over time as you settle into a routine, content does tend to…
3 Ways to write Headlines that will definitely get Clicked on
Almost 90% of the people who come across your content will skim through or read the headline. And only a tiny 10% of those will click the headline- and less than 20% of those who click will read through your content. And if you are churning out great content. So is everybody else. But not…
How to write articles that time travel?
I will keep this super simple. All the points are very self explanatory. 1. From your website/ blog page – remove the date. Simple. That means your content will not look older than it has to. You can only read the date on my blog after you’ve clicked on it. It doesn’t show on the…
If you are a content writer, here’s how to GET BUSINESS FROM the ones cold emailing you.
Yes. You read that right!!! At one time or another we’ve subscribed to a newsletter or to some other service provider and such. If you look through your inbox, you will see a ton of emails from them and also from some others who you haven’t subscribed to. In my inbox, I see content from…
What do you write about when you don’t know what to write about?
In the midst of writing 3 books, client articles, numerous posts, I sometimes lose track of what it is that I should be writing about for my own profile. I read to replenish all the juice that is flowing out. But there are dry spells. Sometimes they last days, others times weeks. But as a…
5 things that we learnt from ghostwriting for CxOs
My partner and I run a 8 figure content solutions business. Over the last 3 years we have had the privilege to work alongside a multitude of people. Many of them Founders, CxOs, Leaders, Entrepreneurs. What was common in them all was that they believed that content truly had the ability to distinguish them. In…
