Three ways to energize your content strategy commitment

Every pitch starts with the best intentions. You want to make a difference to the client. You want to show that the world runs on content and code. You know that your stellar content producers and creators are the best in the business. Over time as you settle into a routine, content does tend to…

3 Ways to write Headlines that will definitely get Clicked on

Almost 90% of the people who come across your content will skim through or read the headline. And only a tiny 10% of those will click the headline- and less than 20% of those who click will read through your content. And if you are churning out great content. So is everybody else. But not…

What can you learn from B2B and B2C content marketing?

B2B implies that your customers are other businesses. You interact with one person or a team of people who have a say in what the company should be buying. For example- A manpower recruitment firm that supplies contactual labor to organisations. A software company that is selling HR solutions to companies for their payroll and…

How to start featuring on LinkedIn search?

We use LinkedIn for quite a few things. Generating leads for our business or as freelancers. Landing new, better paying jobs. Establishing a personal brand, and such. The first step to doing any of that is to ensure that you show up on the LinkedIn search. How else will people find you! How do you…

3 must haves in my writing toolbox

My last few posts had very concrete ideas. In fact they were conversations that I had with prospects and mentees, which got turned into blogs. But what do you write about when you have to honor your writing commitment and don’t know what to write about. I am going to go to the basics and…

What did I learn after writing 10 blog posts in 4 days?

The last 4 days have been tough. My partner and I are pulling off a writing rally. We each gave the other 10 topics that fits the themes of our respective blogs. There were no other guidelines or rules except that we had to churn out the 10 blog posts in 2 days. Today is…