3 ways to ensure that you have a fighting chance at Content Marketing

I chanced upon Orbit Media’s website the other day. It came up when I was searching for brands that have the best content marketing campaigns. In the content business, like in all others it’s important to keep giving actual value to consumers. In content, this value is given free of cost. Orbit Media is a…

What can you learn from B2B and B2C content marketing?

B2B implies that your customers are other businesses. You interact with one person or a team of people who have a say in what the company should be buying. For example- A manpower recruitment firm that supplies contactual labor to organisations. A software company that is selling HR solutions to companies for their payroll and…

How to start featuring on LinkedIn search?

We use LinkedIn for quite a few things. Generating leads for our business or as freelancers. Landing new, better paying jobs. Establishing a personal brand, and such. The first step to doing any of that is to ensure that you show up on the LinkedIn search. How else will people find you! How do you…

7 super easy ways to revamp your LinkedIn profile

We are all quite fluent with posting content on LinkedIn. We are also slowly becoming better at engaging with comments on other people’s content. So what happens when you comment? If people like what you have said, they go to your profile. Your profile is a window into who you are. It should tell them…

How to publish your book | 5 steps that get you started

The second draft of the book is when you start thinking about what you are really writing. The first draft is you collecting all the windfall, making notes, jotting down stories and such. Wait, I might have just skipped ahead. As a writer seeking to be published some day, you want to know at which…