Three ways to energize your content strategy commitment

Every pitch starts with the best intentions. You want to make a difference to the client. You want to show that the world runs on content and code. You know that your stellar content producers and creators are the best in the business. Over time as you settle into a routine, content does tend to…

3 Ways to write Headlines that will definitely get Clicked on

Almost 90% of the people who come across your content will skim through or read the headline. And only a tiny 10% of those will click the headline- and less than 20% of those who click will read through your content. And if you are churning out great content. So is everybody else. But not…

How to write articles that time travel?

I will keep this super simple. All the points are very self explanatory. 1. From your website/ blog page – remove the date. Simple. That means your content will not look older than it has to. You can only read the date on my blog after you’ve clicked on it. It doesn’t show on the…

3 ways to ensure that you have a fighting chance at Content Marketing

I chanced upon Orbit Media’s website the other day. It came up when I was searching for brands that have the best content marketing campaigns. In the content business, like in all others it’s important to keep giving actual value to consumers. In content, this value is given free of cost. Orbit Media is a…

What can you learn from B2B and B2C content marketing?

B2B implies that your customers are other businesses. You interact with one person or a team of people who have a say in what the company should be buying. For example- A manpower recruitment firm that supplies contactual labor to organisations. A software company that is selling HR solutions to companies for their payroll and…

7 super easy ways to revamp your LinkedIn profile

We are all quite fluent with posting content on LinkedIn. We are also slowly becoming better at engaging with comments on other people’s content. So what happens when you comment? If people like what you have said, they go to your profile. Your profile is a window into who you are. It should tell them…

What has Netflix taught me about creative writing?

Misunderstandings crop up simply because we’ve wished to not worry another. Roger begins doubting his wife Brianna. She was violated by another man, and has most likely birthed the child of the rapist, who Roger loves with a vengeance. Simply because he loves Brianna and loves anything that comes through her. Brianna is paranoid about…