5 things that we learnt from ghostwriting for CxOs

My partner and I run a 8 figure content solutions business. Over the last 3 years we have had the privilege to work alongside a multitude of people. Many of them Founders, CxOs, Leaders, Entrepreneurs. What was common in them all was that they believed that content truly had the ability to distinguish them. In…

What can you learn from B2B and B2C content marketing?

B2B implies that your customers are other businesses. You interact with one person or a team of people who have a say in what the company should be buying. For example- A manpower recruitment firm that supplies contactual labor to organisations. A software company that is selling HR solutions to companies for their payroll and…

How to start featuring on LinkedIn search?

We use LinkedIn for quite a few things. Generating leads for our business or as freelancers. Landing new, better paying jobs. Establishing a personal brand, and such. The first step to doing any of that is to ensure that you show up on the LinkedIn search. How else will people find you! How do you…

7 super easy ways to revamp your LinkedIn profile

We are all quite fluent with posting content on LinkedIn. We are also slowly becoming better at engaging with comments on other people’s content. So what happens when you comment? If people like what you have said, they go to your profile. Your profile is a window into who you are. It should tell them…

3 must haves in my writing toolbox

My last few posts had very concrete ideas. In fact they were conversations that I had with prospects and mentees, which got turned into blogs. But what do you write about when you have to honor your writing commitment and don’t know what to write about. I am going to go to the basics and…