How to start featuring on LinkedIn search?

We use LinkedIn for quite a few things.

  • Generating leads for our business or as freelancers.
  • Landing new, better paying jobs.
  • Establishing a personal brand, and such.

The first step to doing any of that is to ensure that you show up on the LinkedIn search.

How else will people find you!

How do you become searchable on LinkedIn?

1. Figure out the three keywords that you want to be searched for.

My keywords are ghost writer, content writer and content marketing. Eventually I might ditch the content writer and want to rank for writing coach. Keep it to a maximum of 3. If you don’t have 3 and only want to feature for 1- 2 keywords, that is cool as well.

Screenshot 2020-07-07 at 5.53.25 PM

You can see my keywords on my “Headline” in the image.

2. Now these keywords have to appear multiple times on your profile.

The keywords appear in my “Headline”, in my “Providing services section”, in my “About” section and then quite a few times in the “Experience” section. Take a look at my profile in detail here.

It’s an SEO thing. The more times you use the keyword, the better chances there are of your profile being discovered for that particular search option. Often people search for keywords in particular locations.

This is an example of ghost writer search in Mumbai, India.

Screenshot 2020-07-07 at 5.57.13 PM

Be very sure of where you want to be searched.

3. Go to the endorsements on your profile.

Update it with the skill set that you want to trend for or be searched for.  In the pic you will see that I have updated my skills to show ghost writing and content marketing. The point is to have these words feature on your profile and you being recognised for them.

Screenshot 2020-07-07 at 5.58.51 PM

Drop a note to your colleagues and friends and ask them to endorse you for a particular skill. It helps in building the numbers.


LinkedIn search is as straightforward as it gets. You have the keyword and you use it enough number of times (without it sounding forced or funny), and you get noticed. This is the first step to ensuring that you get found on LinkedIn search.

To feature on the 1st page of LinkedIn search- that’s a matter for another day.

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