How many times should you post on social media to stay relevant?

There is no easy to answer this- How many posts should you do on social media to stay relevant?

It’s like this. You are thinking of planting crops, fruits and vegetables on a farm. The farm doesn’t belong to you. You are hoping that people will stop by the farm, admire your farming and maybe purchase from you. But a whole lot of the footfall depends on who the farm owners allow on the farm. If at all some do come your way, they may or may not like the fruits or veggies that you are growing. Some may like everything that you grow. And still some more will not really care, or they wouldn’t be able to tell a potato from a watermelon.

That’s what social media is. The platforms that you use- Instagram, Facebook, WhatsApp statuses, LinkedIn, Pinterest and so on are the farms. They aren’t under your control. The best you can do is promote your posts on these platforms by paying for them. Also most of these farms (for example- Instagram, Facebook, WhatsApp) have the same owner. So really they aren’t very different in terms of the exposure that they provide. 

Organically speaking, it may or may not amount to an increase in your followers.

On the other hand, take a look at a dedicated blogging platform such as WordPress, or your own website. How well you execute the SEO for them makes or breaks the footfall. And organically too there is a better chance of developing a larger follower base on them.

As on the 9th May 2020, I had 68 followers on my WordPress blog. 

As on 11th June 2020, I have 101.

What did I do?

I made sure to publish one blog everyday. On the days that I published more than one blog, I didn’t see any extra engagement or traction. For now, my experience says that when it comes to blogging, publishing one blog a day, barring Friday, makes for good organic traction. Fridays are a sorry day for publishing stuff. I suggest, you write what you want to publish and then publish 3 over the weekend.

Let’s move to Instagram.

Of recent, I have diligently started promoting my posts for a day or two. It’s low cost for now. In the last two weeks I have spent around USD 9.45 on promoting 8 of my posts. There has been no change in the number of my followers. Most of my posts have been bookmarked by quite a few.

This post received had the highest bookmarks at 37. Screenshot 2020-06-11 at 9.33.43 PM

Will I continue publishing and promoting on Insta? I will. It’s a morale booster for now, when I see that readers like or bookmark my content. But if the number of followers doesn’t increase in say 2 more weeks, then I will have to rethink my strategy.

Twitter has always been a sore point with me. 

Screenshot 2020-06-11 at 9.49.52 PM

There was a point in time, where I tweeted almost 2-3 times a day. Then I would also retweet stuff, engage with other people’s tweets and so on. But even then, there was barely any increase at all with followers. While writing this article, I went through my tweets here. From being a gym addict, to a content marketer, to a book reader, to a conscientious citizen, to a random spectator, I have played all these roles through the content that I tweeted, retweeted and replied to. I think that’s where the problem lies.

Instead of worrying about the number of posts, take a good hard look at what themes you are posting for. Once you define your niche, it is that much easier to find an audience.

There is no right or wrong answer to how many posts a day make any difference.

Publishing consistently makes the only difference.

If you post sporadically and don’t see any growth, you are literally asking for it.

If you post consistently and not see any growth, try it out for an amount of time where you will have sufficient data (say 21 days), and then rejig your strategy based on that.

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